The social media platform reaffirms its commitment to driving innovation in the Spanish sports industry on a global level
Today, LALIGA and TikTok announced a strategic collaboration that establishes TikTok as a priority digital content partner for the league. This partnership represents a significant step in how football fans engage with their favorite sport, providing innovative LALIGA experiences and exclusive content to TikTok’s global audience of over one billion users.
Through this agreement, TikTok becomes the primary platform for official LALIGA content distribution, featuring exclusive formats designed specifically for TikTok’s creative and interactive environment. Utilizing the hashtag #InsideLALIGA, LALIGA will offer unique behind-the-scenes content, taking full advantage of TikTok’s features to enhance the fan experience.
Fans can look forward to special experiences crafted in collaboration with TikTok’s top creators, who will bring their unique and engaging style to enrich the football experience. From on-field action shown from new angles to iconic club moments, users will have a closer view of all things LALIGA.
Moreover, TikTok becomes the preferred innovation partner for LALIGA, its clubs, and players, providing exclusive access to the platform’s latest features and advanced formats. This partnership will enable LALIGA to deliver unique digital activations during key events such as major derbies, competition finals, and other significant dates for football enthusiasts.
Additionally, training activities will be organized for LALIGA clubs and their professionals to improve their digital skills, optimizing TikTok as a communication tool. This will maximize their engagement and impact on the platform.
This agreement underscores LALIGA’s commitment to innovation and reaching new audiences through digital channels, while TikTok continues its mission to be the leading entertainment platform, driving innovation in the Spanish sports industry and connecting millions of football fans around the world.
